With prime surfing season around the corner, it's time to think about Mavericks, which on Wednesday announced it scored a big title sponsorship agreement with Body Glove.
Contest founder Jeff Clark said the partnership will heighten
enthusiasm and increase awareness about big-wave surfing and the surf
competition, which will now be called the Body Glove Mavericks
Invitational.
"Bringing two brands together with such a deep-rooted history in
surfing just amps up the energy and creativity around this event," Clark
said in a press release.
This year's opening ceremony will take place Oct. 25, when there
will be a ceremonial "paddle out." The window for the 2013-2014 Body Glove
Mavericks Invitational opens Nov. 1 and closes March 31, 2014.
The one-day event will bring to the shores of Half Moon Bay 24
expert surfers and crowds of onlookers.
The surfers are among the most skilled from around
the world and will be given as little as 24 hours' notice to arrive at the
coast ready to compete.
The contest is held about half a mile off the coast of Half Moon
Bay at the Mavericks break. Known as one of the most dangerous breaks on
earth, the giant swells of Mavericks are legendary.
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