Divas to Take Over Central Peninsula on Sunday

Women in tiaras, boas and bikinis to take part in 2012 Divas Half Marathon and 5k Run this Sunday. Health and Fitness Boutique in Burlingame open to the public today and Saturday.

Things may look a little strange around Burlingame this Sunday, as 6,500 women, many of whom will be clad in boas and tiaras, plan to run through the streets of the city.

It's no cause for alarm, though - it's all part of the 2012 Divas Half-Marathon and 5k Run, sponsored by the San Mateo County/Silicon Valley Convention and Visitors Bureau, as a way of highlighting the beauty of the area and stimulating the economies of peninsula cities at the same time.

"The half-marathon’s trail will follow a very picturesque course all along the Bay," the event website indicates. "Starting at Bayside Park in Burlingame, all Diva runners will head south, meander through Coyote Point Park's beauty, and enjoy many miles of waterfront running, with views of San Francisco."

Many publications have praised the run's unique style, and the ways it celebrates women.

"Participants, many of whom run the race in boas and tiaras, are greeted at the finish line with 'blinged out' medals, roses and a glass of 'bubbly,'" said Anne LeClair, president and CEO of the San Mateo County/Silicon Valley Convention & Visitors Bureau. "This event is one of a kind."

The event is a collaboration of City employees from Burlingame, Foster City and San Mateo.

"It is a fun event that resulted from a great deal of planning and teamwork. We applaud their spirit of cooperation," LeClair said. "The race day festivities should prove to be a great economic boost for the area.”

There's even a free "Diva App" to keep track of all race and event info on the go.

The in Burlingame will serve as “Diva Central” for the weekend, as well as the location of a two-day Health and Fitness Boutique scheduled for today and Saturday, which is open to the public as well as the runners.

The Boutique will feature yoga sessions, a "Diva Lounge," Diva Pub Crawls after the race, spa specials and more. The Diva Lounge for each race across the country is different.

For more information about the Divas Half-Marathon and 5k Run or about the Health and Fitness Boutique, visit the special landing page on the Bureau's website, or visit the official event website.

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