Selling Your Home, Staging, is it Really Necessary?

Staged Homes for Sale


When you have made the decision to sell that special place you have called home for a lot of years, many Real Estate Professionals believe that staging your home is a necessary part of the process. Keep in mind that even if you are still living in the home, professional stagers are able to work with your furnishings and belongings and create such an appealing atmosphere, you may not want to move.

With two transactions recently, I've represented Buyers in the sale of vacant homes that were not staged, however the homes were priced slightly under market value, and received multiple offers. Not every homeowner is comfortable with this strategy, because it is very risky.

I do agree that staging is an important part of the selling process. Although it may be an expense you're not comfortable with, some stagers will accept payment at the final close of escrow.

 I find it particularly important to stage your home if you have lived in the home for many years. Stagers not only supply tasteful furnishings, they also may change faucets, suggest carpet changes, even buff your hardwood floors. Stagers will also apply thier artistic touches to your garden and increase curb appeal. I was surprised to see flowers in full bloom last winter outside one home for sale in San Mateo. It was later that I realized the stager had "planted" silk flowers along the walkway leading to the front door. It was very pretty.

In the same fashion that you obtain estimates and  interviews with other professionals, you may want to interview at least 3 stagers prior to commiting to the process.

With interest rates at an all time low, home buyers are back testing the waters, so you owe it to yourself to present your home in the best light.







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John B Varghese December 30, 2011 at 06:52 PM
While each house is different, how much does it typically cost to stage a house? I know the answer depends on many factors - just like a burrito could cost differently at different stores depending on the ingredients, brand, etc. But you can typically get a burrito between $5 and $8 (rare cases fall outside this range). Similarly, for an average house in FC, what will the range be for staging?
Phyllis McArthur January 04, 2012 at 12:21 AM
Hi John, sorry for the late response, the staging costs could vary according to the time and materials that a staging person would use. If a staging person uses your items it could be several hundred dollars, however if it's a vacant home, and a stager must stage every room, it may be a few thousand dollars. My last staging person really did change the faucets and buffed the hardwood floors, which is an additional fee.


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