A quick response dramatically improves your chances of reaching the key decision maker. Sitting on your leads will kill almost all of them.
Here’s good evidence from a Harvard Business Review article:
“Firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead (which we defined as having a meaningful conversation with a key decision maker) as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer.”
Read More at: Leads-Magic.com
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